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Haier
Group Company, a super-large State-owned enterprise, manufactures
a huge range of domestic appliances covering 42 major categories
and more than 9,000 models. It ranks No 1 in China domestic
appliance industry in a number of indexes such as brand value and
sales income. In a worldwide survey by the American periodical
Appliance, Haier
ranked first among the fastest-developing domestic electrical
appliance enterprises in front of some famous American brands. The
Financial Times placed Haier
seventh in the list of outstanding Asian transnational companies. Haier
was the only Chinese enterprise in the top ten. The American
periodical Fortune published a comprehensive report on Haier
that attracted worldwide attention.
In 1998, output and
sales of Haier
Group appliances hit US$2 billion. Haier
has gained a worldwide reputation with products exported to over
100 countries and regions Haier
was the first manufacturer in China to be given ISO9001
accreditation early in 1992. Haier
Laboratory has been granted equivalent-qualification status by the
standards organizations UL of the US and CSA from Canada. Haier
products include refrigerators, freezers, air-conditioners,
washing machines, micro-wave ovens, dishwashers, water heaters, TV
sets, VCDs, telephones, residential facilities and other small
appliances. These have gained more than 20 international quality
and safety approvals, such as UL, CSA, VDE, SAA, S-Mark.
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